I have raged (perhaps more on radio than in print) many times about this industry of premature sales, teenagers turned into commodities - you have fleshed it out very well and given people an understanding of how it works.

Outside of rugby league, Renouf has an apprenticeship as an electrician and has also worked in the industry of sales and marketing.

But any proposals by the gun companies for greater government regulation or industry self-policing of sales and marketing practices would be a substantial departure from the manufacturers' insistence that they are already sufficiently regulated by thousands of laws.