"If other industries face serious economic problems in the coming months, the demonstration effect of the airlines could have some impact."
The need to do better at research is all the more pressing because the American industry faces other hurdles as well.
"This isn't the first time that the industry has faced some difficult periods."
By the end of 2007, the industry faces a challenge as audience numbers began to decline.
Our whole industry is now facing a very difficult future.
If the emergency gets worse, industries could face water restrictions.
In addition, the industry already faces a shortage of mechanics.
European industry is facing powerful competitive pressure from developing countries.
But few other industries face the kinds of problems found at the major airlines.
In a few years American industry will also face a challenge from Japan.