The company sells Baldor*Reliance and ABB branded industrial electric motors.

Currently, market penetration of copper rotor motors is mainly in low-voltage industrial motors ranging from 1 - 100 kW.

EPAct 92 was the first major energy law to require minimum, nominal, full-load motor efficiency ratings for most industrial motors.

It generally applies to large, industrial motors.

High-power, high-speed industrial motors have many applications in manufacturing, where speed and power are needed to make metal parts.

Founded in 1918, it initially specialised in industrial electric motors and transformers.

After 1900 smaller industrial motors became available and most new installations used individual electric drives.

The company is notable for its early stationary industrial motors and ship engines, but also for an early 1899 prototype light omnibus called "The Brons".

Large industrial motors (say, more than 250 HP or 150 kW) may operate on medium voltage.

The SRM has the lowest construction cost of any industrial electric motor because of its simple structure.