There have already been cutbacks in subscriptions to the library media center.
The American Prospect, another monthly, experienced a 27 percent increase in paid subscriptions last year, from 45,568 to 60,189.
Presenting institutions have also seen a decline in subscriptions.
Web-based companies that offer just such a service may soon see a spike in subscriptions.
Such a transition is always accompanied by anger on the part of the audience and a falling off in subscriptions.
What has come down by 50% in both advertising sales and subscriptions contracted.
We spent millions on television advertisements, without being able to track whether they actually brought in subscriptions.
Thomas Lord claimed he lost £2600 in paid subscriptions, none of which were ever recovered.
So far, some $7 million in subscriptions have been sold, a $1 million increase over this point last season.
"Magazine companies are more aggressive in increasing subscriptions, but we are looking at other ways to increase revenues."