They typically set their models in front of a dark background that is uniform and nondescript.
This improves the lighting when a subject is placed in front of a background.
Maybe it was the cleverness in front of a plain background.
Then, it cuts to her holding her hair up and singing the first lines in front of a white background.
The silent video showed Carroll speaking in front of a white background.
She is then shown dancing by herself in front of a red background.
An example could be a car driving in front of a background.
Sometimes a bleeding heart is seen in front of a white background.
The video shows Michelle singing the song in front of a pure black background.
Then both girls start singing the chorus of the song while in front of a blue background.