The Salvation Army is doing its first image campaign in several years.

In those years the image campaign "Aktion 5000 +" let the number of members rise above 10,000.

Recently, I was asked to create an image campaign for a telephone company that sold an long .

Enter the corporate image campaign that began last fall.

Just over a year ago, the company embarked on its first corporate image campaign in four years.

The pair built an image campaign around a single word: "research."

The image campaign came only after debate within the agency over how much it should tell the public about its work.

Make no mistake: better regulation is not an image campaign.

But I think it is important to have a good image campaign.

The slogan was dropped from active use in the late 1990s and has not been used as part of an image campaign since 1996.