Obviously the ideological appeal to Thatcherism is across a broad spectrum of social locations.

Coming off this election, Democratic officials said they were concerned that the party's ideological and geographical appeal is shrinking after looking at an election night map blazing with red states.

Their reports generally avoid overt ideological appeals.

Both the pragmatic and ideological appeals carry significant risks for the candidates.

The Cheney pairing suggested that Mr. Bush was harkening to his party's conservative past rather than seeking a partner who could broaden the ticket's ideological appeal.

Ms. Ferraro enlarged neither the ticket's geographic nor ideological appeal.

Meanwhile, the party's old ideological appeal is ever more obsolete because Mikhail S. Gorbachev, the Soviet leader, has become a folk hero to those who favor change.

And he has a cogent ideological appeal that impresses his audiences.

Exit polls indicated broad demographic and ideological appeal.

It has "continued to lose its ideological appeal" without gaining "domestically the wide-ranging freedom to recoup through a genuinely systemic reform."