In an ideal word, Brazilian, Argentine and Libertadores tournments should be marketed by powerful professional club leagues, as a business product in the EPL mold.

Haggis, you see, is not a good word for a food-too sporty, too rakish-but it would be an ideal word for a piece of knitted headwear.

In an ideal world, you would have your allowance without ever having to ask for it, or justify your entitlement, but this is not an ideal word - not all people are whiter than white, and because of that, anyone who wants an allowance of any kind should have to justify it.

Analytic philosophers like Bertrand Russell thought that ordinary language was confused, and tried to use the ideal or most accurate words to describe ideas.

Americans are so used to excelling at sport, so I suppose that expectation is really the ideal word to describe the difference.