Travelocity executives hope the humorous new campaign can help the company attain those profitable heights as well.

The agency created a humorous campaign centered on Buzz, a man in a bee costume.

Then came Freeman's humorous campaign, carrying the theme, "Yeah, we've got that."

The humorous, award-winning campaign the agency has created is known for ads that show smoking cowboys complaining about health problems.

One is a humorous campaign, carrying the theme "It'd be weird without beer," that promotes beer as a beverage for good times.

Since 1984, the pair has appeared in a humorous campaign for the brand, which soon after its introduction became the country's best-selling wine cooler.

Instead, they are introducing a humorous campaign with a hipper, edgier attitude - old coffee in new cups, if you will.

These eternal verities often allow humorous campaigns to continue for a long time, building value into the advertising idea and, implicitly, into the product itself.

The humorous campaign includes advertising, promotions, e-mail marketing, public relations, contests and a special Web site (flipahead.com).

Director of publicity Claude Puech came up with humorous and inventive campaigns.