It's about challenging the assumptions about markets because of human irrationality.

Unlike previous observers of fads, however, Gladwell, a staff writer for The New Yorker, does not emphasize what they teach us about human irrationality.

He would have liked to discuss strategy with Erasmus-who, despite his myriad flaws, seemed to have some understanding of human irrationality.

It seems that the experience changed Reich; he wrote that it was his first encounter with human irrationality.

There are many aspects of human irrationality I do not yet comprehend.

This is really a right that already exists, and we already have, but which we have to put in writing because of human irrationality.

She passed off his apologies as part of predictable human irrationality and assured him that, no matter what he said, the procedure would not be modified on his behalf again.

His research interests included human irrationality, human cooperation, intuitive expertise, and the United States AIDS policy.

Its spreading acceptance I found due to plain human irrationality.

For example, human irrationality has consistently been a major area of focus in cognitive research.