For these shoppers, the hot labels are Warhol and Rothko rather than Gucci and Prada.
About this time last year, Cross Colours was considered one of the hottest labels in the fashion industry.
The collecting boom has been fueled by crazes for one hot label or another: Impressionist, Warhol, Basquiat.
His vineyard is one of the hottest labels of the Russian River Valley, in northern Sonoma.
And the company has scouted for hot independent labels to acquire.
Friends of my parents have called and have been so over the moon and proud because when they were growing up it was a hot label.
A 10-year-old piece by a designer they believe in is more valuable than the hot label of the moment.
But now, New York is a hotter label than ever, with more and more companies are looking to get on board.
Pressure sensitive or hot stamped labels characterized with a normal (gray or colored) appearance.
In fact, the greatest difficulty for stores buying hot high-end European labels like Prada is getting enough merchandise.