Subway maps and tokens were as popular with the viewers as cups of high-energy drinks were with the runners, as spectators charted their course from one viewing area to another.

It was marketed as a "high-energy drink" with guaraná and caffeine.

Headteacher Malvina Sanders added that "This was a preventative measure, as all research shows that consuming high-energy drinks can have a detrimental impact on the ability of young people to concentrate in class."

How else can one explain a different television commercial, this for a heavily caffeinated, high-energy carbonated drink that is an official N.H.L. sponsor?

Two turntables sit in a corner next to a woman selling gum, beer, bottled water and cans of Red Bull, a high-energy drink.

These highly-caffeinated, high-energy drinks have exploded on the beverage market in the United States, as well as globally and generated a whole new generation of copycat caloric or - in many cases - sweetened beverages.

Instead, it may be memorialized as the marathon where many of the leaders received help, planned or otherwise, from friends or strangers who provided them with high-energy drinks or water during the race.

Malta Leona (high-energy drink)

An interesting high-energy drink called Red Bull for him.

Now it is also a high-energy drink loaded with sugar and caffeine.