But it may be that marketing is their greatest innovation - as they do none.

I still believe I've come up with one of the greatest innovations of modern times.

His greatest innovation was the invention of the expanding rifle bullet.

IT has been called the greatest innovation in television technology since the arrival of color back in the 1950's.

But perhaps the greatest innovation in using architecture to build communities has been to give residents a say.

It was in the area of architecture that Roman art produced its greatest innovations.

It was the main performance space, spanning the building's two lower levels, that required the greatest innovation.

The greatest innovation has been bolting a commercial can opener to the inside of the truck.

It seems to me that the greatest innovation in technology (particularly software) is being done by micro-companies.

But perhaps his greatest innovation was to make himself the main focus of his poetry.