The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners.

Fighting the radical right agenda at every turn through research and reports, grassroots advocacy, working directly with lawmakers in Washington, and educating journalists.

The McKinney team has a diverse background in public relations, journalism, marketing, strategic planning, crisis communications, grassroots advocacy and digital media.

ServiceNation also pursues expanding national service opportunities through grassroots advocacy.

Offers help in strengthening families, support groups for families and friends, educational outreach, newsletter, chapter development guidelines, grassroots advocacy, information and referrals.

In addition to its efforts as a national society, the Academy places a priority on assisting physiatrists at the state level through grassroots advocacy on critical practice issues.

Another tool in grassroots advocacy is Save Libraries.

He also wrote a guide to grassroots advocacy at the United Nations.

High school and college students learn the essentials of grassroots advocacy, build community, and learn the skills to be a force for change.

Today, the definition of "public affairs" is much broader, encompassing political involvement, lobbying (government relations), paces, corporate community involvement, issues management, grassroots advocacy, and public relations.