Making government widgets available offers a unique method of distributing and promoting government content and transactional services in offering actual applications (widgets) that make use of government data and can be placed outside of our own three websites.

Directgov Innovate is at the forefront of efforts to open up government content and data to the developer community.

The public places a high degree of trust in government content and considers it an authoritative source.

Electronic documents pose a special challenge to the verification of their authenticity because they can be altered, which could lead to unauthorized versions of government content.

Through NTRL, NTIS now provides a more comprehensive offering that delivers high-quality government technical content in all subject areas directly and seamlessly to the user's desktop.

My duties include marketing for the US Government Online Bookstore (Bookstore.gpo.gov) and promoting Federal government content to the public.

About the Author: Michele Bartram is Promotions Manager for GPO's Publication and Information Sales Division and is responsible for marketing the US Government Online Bookstore (Bookstore.gpo.gov) and promoting Federal government content to the public.

The innovate.direct.gov.uk site is available for developers and designers to showcase ideas and applications built using information provided through this site, and for anyone to suggest new and innovative ideas for how to use government content in new ways.