In fact, catalogs of early gospel labels are mostly owned by the large corporations that dominate the music industry.
Leaving nothing to chance, she dipped deep into her own pockets to create a marketing strategy that most gospel labels would never spend on a project.
This, being Kierra's 1st album on her family's gospel label, Karew Records (pronounced Kuh-Rue).
The label has grown to become one of the most prominent major gospel labels in its marketplace.
Other Stax subsidiaries over the years included Enterprise, Chalice (a gospel label), Hip, and Safice.
In Cincinnati, they played all over the place, recording for gospel labels, singing quartet-style music, with Dillard playing backup.
Rodeheaver will be the first gospel artist to record, and will found the first gospel label, Rainbow Records.
During her mid-teens she performed demo songs for various gospel labels, earning around $1,500 per recording.
Although the group had originally hoped to sign with a gospel label, they later realized the evangelistic opportunity to reach wider audiences with their jazzed-up gospel music.
The collapse of the distribution company affected other Christian artists and smaller gospel labels.