"We went into business with a good concept," he said.

The idea of a spring league, first of all, is still a good concept.

He continues to favor the stock because "it's a good concept run by solid people."

"The mall is a good concept, because you can bring your car to one spot and get everything done."

But now we've got a very good concept called competitive strategy.

"Provided it is a good concept, I don't think viewers mind."

Pilot projects and demonstrations put good concepts to the test in the real world.

Thus, we ask: What are concepts good for in the first place?

They had a really good concept of what they were going for.

All a restaurant needed to be successful was a good concept.