gimmickry

For some shows, the gimmickry already seems to be paying off.

He said it was "political gimmickry to try to create a vote."

The price, if you ignore the gimmickry, is a good one.

My real objection is that the gimmickry was not necessary.

As a result, I can understand why some people might accuse it of gimmickry.

It was also the only work not swamped by gimmickry.

Thanks to Castle's gimmickry, the film was a huge success.

And make sure to meet genuine needs rather than engage in gimmickry.

All along, this has been a game of gimmickry and wishful thinking.

Its true fan base should know the game is not based on gimmickry and trend.

Now we face a record deficit and irresponsible budget gimmickry.

But eliminating gimmickry is only the start of what needs to be done to clean up the Federal budget process.

But, you see, this is an age of gimmickry.

But marketing gimmickry aside, what effect does keeping it in the family actually have on a production?

As a result, anything truly excellent ends up being overwhelmed by gimmickry.

According to Riley, psychological gimmickry carries a coach so far.

The money is to come from increasingly sophisticated gimmickry.

Chess is a game that ought to be above gimmickry."

"They can't pass the appropriations bills without going through a lot of gimmickry."

I do think though this particular incarnation is overdoing the gimmickry.

A concept opera is usually an invitation to trendy gimmickry.

The whole thing smacks of gimmickry, and besides, it's boring.

Whether Congress views this as accounting gimmickry or smart financing remains to be seen.

No doubt there's a certain amount of gimmickry, not to say hocus-pocus, involved in this process.

Cultural experts say something deeper than gimmickry has spurred the resurgence.