For years, giant marketers gave America's Hispanic population and other minorities little more than token attention.

Two acquisitions by giant marketers might have differing outcomes for the agencies involved.

The goal of this merger "is growth," particularly from giant marketers, he added.

TO what lengths will giant marketers go these days to reach busy, distracted consumers?

It hopes to make the system easier to use, both for small businesses and for giant marketers.

The assignments, announced Friday, underscore just how small the world is becoming for giant marketers and agencies alike as both continue to expand internationally.

It is also, according to a giant marketer, when the readin' is easy - or easier, anyway.

Some giant marketers, however, won't grace the broadcast with their presence because their agencies decided the price was too high.

That was the first time a giant worldwide marketer had hired someone other than an advertising agency to develop and produce ad campaigns.

Voice-mail broadcasting is just one novel method being used by giant marketers to capture the attention of pitch-weary consumers.