I'd say, 'This is the only business where you get free advertising every single day.
But the early 1970s recession and oil crisis made it difficult to get sufficient advertising to support the large operation.
It is the first time the brand will be getting such advertising, and the budget, according to the agency, is about $1 million.
"This is a hell of a way for them to get advertising," he said.
Put up a Web site, and you've got international advertising and distribution.
They are - because we've got contextual advertising happening here in a minute.
It's not like - now that we're getting advertising it's a little bit better.
"But in return he got free advertising," Anne said, "and the opportunity for his clothes to be seen at society functions."
And they get free advertising, because the mobile unit acts as a moving billboard.
"And in exchange for that, I can count on getting advertising from some of your companies."