Part of the motivation for the line is the company founder's own interests and past success with genre specific works.

June 11 - Antonio Cifrondi, Italian painter of genre works (died 1730)

He painted mainly portraits, landscapes and genre works but especially from 1900 to 1915 he made many religious paintings.

He is known for genre works and portraits.

He mainly painted genre works and portraits.

Knüpfer painted small scale paintings with biblical, literary, and mythological themes, in addition to the popular genre works of his day.

Walker painted landscapes, portraits and genre works and provided illustrations for various travel books.

He is known for portraits and genre works and his pupil was Dirk van Dijl.

Garret Morphey, Irish painter of portraits, genre works and landscapes (died 1716)

It, and his few other genre works are associated with New Wave science fiction.