Partly because of heavy advertising and generous rebates, the Taurus has held that position for the last four years.

Auto makers offered generous rebates and discounted finance rates in November.

With too many vehicles on dealer lots, Ford had to offer generous rebates and other incentives.

One reason for the strong results is that auto makers offered generous rebates and discounted finance rates in November.

G.M.'s market share stalled again last month, this time at 28.4 percent despite the company's generous rebates.

Sales remained above the 100,000 mark, but that was largely because Nissan offered sweet lease deals and generous rebates on the already modest sticker price.

Ford also shifted to generous rebates of up to $2,500.

There are generous rebates for those on low incomes.

And aided by generous rebates and other incentives, sales are higher at some showrooms.

I should mention in passing that the finance ministers of the Member States are delighted to receive a generous rebate towards the current budget.