"They are running out to look for them," he said, and the enthusiasm of those who have seen the cards is generating enormous word of mouth.

A single short can stay alive on the festival circuit for years, generating just enough word of mouth to remain hot - in short-film terms.

At a time when "Titanic" was struggling to find an audience, the half-price option put bodies in seats and helped generate word of mouth.

They often are precisely the opposite of what you should do to generate word of mouth.

And it redoubled efforts to retain existing tenants, and to get them to generate good word of mouth.

The biggest gamble was to generate word of mouth through nationwide sneak previews.

Several of the network executives said they did assess whether a show was good enough so that it might start to generate positive word of mouth.

The minister went on the road over the summer, screening the movie for fellow pastors to generate word of mouth.

Hopefully the game continues to generate word of mouth and positive critical reception and a European publisher takes notice.

The drinking water also generates excellent word of mouth.