A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer's mind.
The femme fatale has generated divergent opinions amongst social scientists.
Ms. Engle said she did not know how many other debentures sprinkled among Fidelity's 323 mutual funds carried ratings that are just internally generated opinions.
Crawl to China generated divided opinions with both critics and fans because of its diverse, experimental material.
The effectiveness and safety of these preparations are controversial, but have generated more opinions, in publications and on the Internet, than research.
It has been suggested that multi-rater assessments often generate conflicting opinions and that there may be no way to determine whose feedback is accurate.
The nature and origins of Al Jazeera, as well as the content of its news programming, have generated diverse opinions within an American foreign policy establishment trying to grapple with hostile Arab attitudes toward the United States.
Dr. Sandage insists that cosmologists are not an especially contentious lot, though he said this science is "closest to the soul because it has to do with origins, and that somehow generates strong opinions."
The film has generated passionate opinions - among critics, who have not been kind to it, and among audience members, many of whom have been so moved by what they saw that they returned for second and third screenings.
The plan generated varied opinions.