Four main themes were discussed by the panelists under the general slogan "What happened to democracy?"

People You Can Count On (1987-1991; general slogan)

Creative ads with general slogans aimed to inspire basic human emotions and optimism.

Never Miss A Moment (2008-2009; general slogan)

"Experience the Magic" (2009-present; general slogan)

"Making a Difference" (1993-2000; general slogan)

"Just You Watch the Best" (2006-2008; general slogan)

Real Variety (2009-present; primary general slogan)

The Best Mix of Favorites (secondary general slogan; 2009-present)

"The Spirit of Louisiana" (1987-present; general slogan)