A truckload of general advertising is done to the mass market in the hope that some of them will hit a target.

All of Burger King's general advertising is done by Thompson.

I don't think general advertising is very good at mobilizing the grass roots to write to Congressmen.

He said "teamlaw" reflected the firm's practice of using teams of lawyers on cases and was used in its general advertising.

Miller Brothers' only contact with Maryland was through "the incidental effects of general advertising".

For general advertising, agencies have conventionally received commissions on the media purchases they make.

In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer.

The law permitted general advertising of casinos as vacation destinations.

In addition, you may not use any form of public solicitation or general advertising in connection with the offering.

"Our general advertising has held up pretty well," he said.