Medical Broadcasting is a full-service agency that serves pharmaceutical and medical companies.

Are they a full-service agency, capable of handling work other than classical advertising?

"A lot of marketers need to utilize a full-service agency because for them, one-stop shopping is important," he added.

At first, they planned to be a medium-sized, full-service agency.

Many full-service agencies put the figure at 60 percent business, 40 percent leisure.

VTC program members include full-service agencies that focus primarily in leisure travel.

Yamaha said it no longer needs a full-service agency for its $4 million account.

As a full-service agency, we know that love is not enough, but certainly, neither are the basics.

"It was not a good time to start my own shop" as a full-service agency, she said.

Often perceived by clients as lower in cost than full-service agencies, these specialists are increasingly competing directly with agencies for new business.