He hopes to pump up interest by winning endorsements from celebrated chefs.
Over the years, I've enjoyed some remarkable feasts from chefs who were given free rein.
In early 2010, the magazine began running contributions, particularly from chefs.
Letty was a more formal cook who had learned from educated chefs.
You want to be different from other chefs, and hopefully it will set me apart.
Bill Odom, the owner, says the demand has come from chefs.
There will also be dancing, drinks and food from top chefs.
This is sometimes an issue with recipes from chefs.
I don't think environmental information should come from chefs.
"The competition from many, many good restaurants and chefs makes it hard."