Also included are a daily breakfast buffet, 20 percent discounts on spa treatments, free massages and other bonuses.

There were cooking demonstrations and free massages.

Hicham earned a free massage and was allowed to choose one other player to have the same treat.

The free massages, introduced to help relax those who had driven long distances, have been a particular hit, Mr. Johnson said.

He lifts a coupon for a free massage at the local spa, where the employees are Asian women.

They don't even take their free massages.

Let's just say the idea of meeting other women and getting a free massage in an opulent setting was well received.

"Maybe you can offer them a free massage," Corsi suggested with a smile.

They stream in all day long for free 40-minute mechanical massages that fuse principles of chiropractic and Eastern medicine.

I watch their shoulders drop like so many bowling pins as they accept a short free massage offered by two therapists from the spa.