It was a free alternative to software such as Alcohol 120%.

With a free alternative, the toll bridge faced financial ruin and was sold to the state in 1938 for $940,000.

The discomfiting thing is why he doesn't ask to use the free alternative.

So why would people pay for radio, when they have a free alternative?

These schools now provided a free alternative to expensive private education - so that the number of middle-class children in them rose.

Trenches were cut in the coach road, to prevent it being used as a free alternative.

Make your product worth paying for and people will choose it over the free alternatives.

Given a free alternative the public are delivering their verdict on local and national newspapers.

If Hulu wants to charge for their site, they need to have more value then the free alternatives.

Either way, corporations weren't going to let a free alternative eat their market dominance.