For all the talk about 'fragmented audiences' shows themselves have become increasingly dependent upon active audiences.

Television generally is going to be facing more of a fragmented audience.

Responding to an increasingly fragmented audience will create many opportunities to develop films.

Q: Isn't it harder to reach many fragmented audiences?

Wilson needed to speak directly to the fragmented and spread out audience in the United States.

One of the challenges of the effort was the fragmented audience of the United States.

Critics of the women's pro game cite some attendance erosion and small television ratings but miss the point of how fragmented the summer audience is.

And even when a child is perched in front of a television these days, he or she is part of an increasingly fragmented audience.

The company decided to use a viral campaign because of the distracting environment in which television is viewed and the fragmented audiences of traditional media.

It is the film's way of explaining the story to a lay audience -fragmented but clear.