The Elantra was formerly marketed as the Lantra in Australia and some European markets.

Numerous brands of bitters were formerly marketed as patent medicines, but are now considered to be digestifs rather than medicines.

Ecofont software (formerly marketed as "Ecofont Professional") reduces ink consumption by riddling each character with holes, without reducing legibility.

It was formerly marketed in the U.S. by Eli Lilly under the tradename Novrad as an antitussive.

Formerly marketed as Playerz.

It is from October 2009 onwards also the name for its fixed line and broadband ADSL operations formerly marketed under brand name Tele2.

In the United Kingdom it was formerly marketed as Syntaris, but this was recently discontinued by the manufacturers.

Shampoos in the form of pastes or creams were formerly marketed in jars or tubes.

Bromfenac was formerly marketed in the United States by Wyeth-Ayerst in an oral formulation called Duract for short-term relief of pain (less than 10 days at a time).

DWS, which includes funds formerly marketed under the Scudder and Bankers Trust labels, sent proxy materials to shareholders outlining the change.