It is a technique that does what traditional forms of advertising cannot.
As anyone involved in business will tell you, the best form of advertising is personal recommendation.
"It is at its best when used with the other forms of advertising."
As for mtv.com, that will have to come from a new form of advertising.
And there were shop signs, the first form of advertising.
This is a very cheap and effective form of advertising.
New businesses will want to consider some form of advertising just to let people know they exist.
Accurate information must not be given in the form of advertising.
Sometimes they are given away for free as a form of advertising.
Award shows are just marketing events, a form of advertising.