"The marketing industry is facing increased pressure over claimed links between exposure to food advertising and a range of social problems, especially growing obesity levels."
Despite regulations, a 2009 report shows that three quarters of all food advertising during children's television programs were outside of law's boundaries.
But the law doesn't cover such claims in food advertising.
For ad agencies, spending on food advertising remains quite good.
But in this country, where children are bombarded with much more food advertising, many health experts say the response has not been much stronger.
Global food advertising and promotion has only further cemented these dietary changes.
But the report suggested that children's food advertising loomed large in the mix.
Another major issue is food advertising aimed at children.
The group told the commission that Federal agencies should regulate health claims in food advertising and labeling uniformly.
And, some of the fiercest critics are calling for an outright ban on all food advertising aimed at children.