IT would be an exaggeration to assert that a new campaign for the flagship soft drink sold by the Coca-Cola Company is a make-or-break effort.

He cited the unprecedented decision by Coca-Cola to hire Creative Artists Agency, the Hollywood talent agency, to create and produce commercials for its flagship soft drink.

Dawn Hudson, Pepsi's senior vice president for strategy and marketing, said the company felt it had to generate more interest in its flagship soft drink.

Coca-Cola's flagship soft drink had been losing market share in the United States since 1965, as younger consumers increasingly preferred the sweeter taste of Pepsi.

Pepsi Brings Out the Berries PepsiCo is extending its brand with a blue variation of Pepsi, its flagship soft drink.

For almost a year, the Coca-Cola Company has talked up the return of its familiar contoured bottles as part of efforts to differentiate its flagship soft drink from competitors.

With demand for cola on the wane, the Coca-Cola Company is planning what amounts to a reintroduction of its flagship soft drink, Coca-Cola Classic.

The Pepsi-Cola Company said yesterday that it was thinking about selling a clear, colorless version of Pepsi, its flagship soft drink.

And last week, Coke's chief marketing officer unveiled the company's plan to pump more sales of its flagship soft drink, Coca-Cola Classic.

For instance, Coca-Cola recently dropped the upbeat slogan "Life tastes good" from campaigns for its flagship soft drink, Coca-Cola Classic.