And Reebok will run a 60-second commercial kicking off the broadcast campaign for its women's fitness products.

Be wary of fitness products that promise huge calorie burning or effortless results.

Advertising for fitness products often promises large gains with little effort, a promise that sounds good but is rarely true.

It frequently has give-away offers for various health and fitness products or contains dieting information on the back of the box.

Like all fitness products long-term usage is an issue and Wii Fit was no different.

Businesses selling, for example, fitness products and plus-size clothing were able to focus on customers within a given range of height or weight.

As with most fitness products marketed to homes, advertisements often emphasized that the Thighmaster could be used while doing something else.

He said the system kept the league at a distance from apparel design, the creation of fitness products and quality control.

He said the company was also seeking to sell its fitness products in East Europe.

By 1996, 40 percent of the company's revenues were from fitness products.