It shows what a fickle business this is.

Mr. Allen is hard put to account for his success in a fickle business.

An obvious first question for someone who has rocketed to the top in a fickle and sometimes brutal business is how he manages to stay there.

The reason is that this is a short-lived, fickle business for young men - a model's average productive career is about five years.

That comes in handy in this fickle business.

Fletcher was also a successful businessman, believing it to be important to diversify in such a fickle business as show business.

After 40 years in a fickle business, the Canadian performer is, as a different song suggests, still here.

But Russian politics are a fickle business, as the last year has shown.

"You find out in this game real quick that it's a fickle business," quarterback Kurt Warner said after Sunday's victory.

She said the company's management is adept in a fickle business, shifting rapidly as fashion trends change.