Women bond to a brand, and one generation of female consumers can lead you to the next - we call that brand-me-downs.

To be sure, some companies have been examining the needs and interests of female consumers for years.

The wine industry's seduction of the American female consumer has begun.

It can be especially hard for guys, as many facial cleansers are marketed and geared toward female consumers.

The company targets 18- to 25-year-old male and female consumers.

A similar version, called Master System Girl, was also released in an attempt to attract female consumers.

An agency is starting a brand consulting division that will specialize in helping national marketers reach female consumers more effectively.

This has created some controversy among female consumers.

Because of the power of female consumers, some marketing experts predict we will end up a matriarchy.

Do you think this influence was the key to making the sweeteners popular to female consumers?