Its prospectus says it favors "products or services often considered socially irresponsible."

This generally entails favoring products and businesses that take account of the greater good in their operations.

Ardeshir was however not willing to accept that consumers should favor indigenous products just because they were indigenous.

Some corporate managers who prepare the menu of investment options for 401(k) plans have begun to favor products that are cheaper than the average mutual fund.

He moved toward liberalization of trade only after securing a protected market through internal regulations that favored Japanese products and firms.

Positive buying means favoring ethical products, be they fair trade, cruelty free, organic, recycled, re-used, or produced locally.

They say consumers continue to favor snacks and products packed with tasty fats and sugars.

They are conservative and predictable consumers who favor American products and established brands.

They favor established products and services that show off their success to their peers.

Image is important to them, and they favor established products that demonstrate success to their peers.