"It was like putting a fashion ad in Mad magazine."

So do fashion ads like Gucci's, in which a sullen man sports dark glasses, stubble and a small gold cross.

In a magazine replete with fashion ads, "you can get lost," he said.

Amber appeared in numerous fashion ads, for several different magazines in the 1980's.

The results are a hair's-breadth away from upscale fashion ads.

"The world was not ready to see another typical fashion ad," Ms. Wagner said.

Mr. Padilha pointed out that the images were no more explicit than those in many fashion ads.

She juxtaposed the photograph with blow-ups of the fashion ads that had appeared on the same page.

Even magazines known for practicality, not chic, drew fashion ads.

But more often the authors end up treating food the way you sometimes see fashion ads treating children - as accessories.