Whether intentionally or not, the N.B.A. has made fans crave a seven-game, first-round series - although some dispute this claim.

If fans crave comfort by tuning in to Yankees games, he reasons, advertisers should feel as cozy about tying their products to the team.

As always, fans crave the unavailable.

But even though the Devils are in the cup finals, their fans still crave for recognition and respect.

It promises to fill in the gaps of unknown knowledge that all fans of continuing sagas crave.

When they face "frustration" after the kiss, he added that fans "crave this sort of teasing".

Critics and fans, passersby and the media crave a battle, a scandal and heroic stories of winning and losing.

The car every Beatles' fan craved Mini Cooper.

But given how deeply fans crave to reconnect with obscure moments of their favorite teams, the initiative could generate significant revenue.

Yet Cal and its fans, who chanted "We want more" as the game neared the final minutes, craved another touchdown or two.