The name "Pinch" was a pointed reference to the familiar nickname of the Times' publisher Pinch Sulzberger.

Kiwi is a familiar nickname for New Zealanders.

Others offer special math-free courses for nonscientists with familiar nicknames like "physics for poets" or "rocks for jocks."

But General Motors decided to go with a familiar nickname to bring a new model to Mexico.

"I'm running against Jay - not against Matthew," Mr. Koch said, using the familiar nickname for his longtime rival and Democratic challenger.

Songs from this album became the main concert material for Sergey's new project: a band he started in 1998, which was entitled "Mavrik" due to his familiar nickname.

"He's good, Pickling," using Neville Pickering's familiar nickname.

The brash Mr. Lazar dubbed himself the "Prince of Pitch," but his more familiar nickname was Swifty.

The use of the familiar nickname seemed to relax him.

Too many years," Carolin said, smiling a little more widely because of the familiar nickname.