TripAdvisor has taken steps to counter fake reviews.

We do not permit businesses to create fake reviews and will not allow them to rebut or contact travellers.

Despite all those pages of fake reviews.

Had I been mad to write this kind of nonsense for the fake reviews?

Among other things, friends and competitors of business may write reviews, or even post fake reviews.

There are stories on a regular basis across the country and world about problems created by fake reviews.

For example, the plastic surgery company Lifestyle Lift ordered their employees to post fake positive reviews on websites.

If I remember right, the fake review was picked up by the Associated Press for a day or two, and Bruce's people got angry.

This has led to an increase in fake reviews, where companies have chosen to pay people to get their positive feedback.

For example, fake reviews can be published on Amazon.