But officials here report that attendance at this, the world's largest art fair, will be down about 10 percent from last year.
In any art fair, nearly every booth contains at least one item of interest if you look hard enough.
There's an arts and crafts fair in the center of the historic town.
All of these things, of course, are auxiliary to the main event, which is the art fair or fairs.
"Look into them and see how fair thou art."
Still, as is the case with any art fair, there are enough fine things here to make even a nonspecialist's visit worthwhile.
After its uncertain start last year, it will be interesting to see how this new art fair, devoted to the recently completed century, matures.
Yet for all the technology, the show's look is often reminiscent of an arts and crafts fair.
I went to an art fair and came back with $500.
At that time, it was the first art fair to be held entirely online.