I think he was just milking the extra publicity.
She frankly enjoyed the extra publicity, the little notices in the press.
They don't deserve to get any extra publicity or be glorified.
The agency fears that its presence will encourage more acts of violence or be used to get extra publicity.
The utility also seems quite pleased about the extra little publicity a company can get when it appoints its first woman to be a plant manager.
I'm sure Cycle is happy to charge a reasonable price and gain the extra publicity as well.
Definitely some extra publicity for an excellent guide.
Cohen is media savvy, especially useful when his clients have a high public profile and are uncomfortable with the extra publicity drawn to their case.
But I think anytime you can get a little extra publicity, it helps.
They will benefit from all the above - plus considerable extra publicity.