Consumers have come to expect big discounts early in the season, and retailers delivered them earlier than ever.

Readers have come to expect discounts on best sellers at warehouse stores, online retailers and many independent stores as well.

But some auto executives believe that consumers have come to expect big discounts in the summer, and they worry that sales will suffer without incentives.

Priceline.com tells consumers to expect discounts of 10 to 20 cents a gallon off local prices, though an occasional dealer may agree to a better offer.

Its members have come to expect deep discounts on anything they buy, so it must offer rock-bottom prices.

Shoppers in off-price stores usually expect discounts of 30 to 75 percent.

In return for taking on your trade-related risks and burdens, distributors will expect heavy discounts and generous credit terms from you.

Bargain, but don't expect enormous discounts.

He said consumers did not feel motivated to buy yesterday because they had been conditioned to expect further discounts.

It is not in a position to expect political discounts.