During the course of the Tar Derby numerous companies launched new products or altered their existing products to gain position in tar ratings.

Zeneca Group P.L.C., Britain's third-largest drug maker, is expected to post a 19 percent gain in first-half pretax profit on strong growth in new and existing products.

By participating in free online surveys, you get to play the role of tastemaker, influencing the look, feel and functionality of new and existing products.

The product-market concept results from Ansoff juxtaposing new and existing products with new and existing markets in a two by two matrix" (41-42).

"Companies whose existing products have served them well because there isn't any new competition," said Ms. Vignola.

The most obvious use of such patent analysis is to help a company get stronger patents to protect its new or existing products.

Predatory pricing: A merchant with a healthy bank balance may deliberately price new or existing products in an attempt to topple existing merchants in that market.

They can make (and sell) their stuff faster and cheaper than the competition because they've gotten good at making and selling their existing products.

Among General Dynamics' existing product lines are nuclear submarines, destroyers and auxiliary ships for the Navy.

The same trends forcing the transformation have also provoked bitter disputes with customers over how much Computer Associates and other software vendors charge to change where and how existing products are used.