Aside from a few event movies, most people see their films on television now.

How much further will the dumbing down of the event movie have to go before the audience stops buying tickets?

"But when event movies don't perform well, it is very high profile."

Often, screenplays are written around a list of such setpieces, particularly in high-budget "event movies".

But its biggest shareholders believed that it still had a chance to make its "event" movies pay off.

If you had an event movie, you did well.

Major event movies often have three or more global licensing partners.

It is the season of mass distraction, of the tent pole, the event movie, the blockbuster.

Most studios think when they make an event movie it's got to be about size and explosions.

An event movie is usually the highest-grossing box office movie in the particular year and becomes a popular culture.