The main point of the film is to encourage people to engage in ethical consumerism.

Green politics also encourages political action on the individual level, such as ethical consumerism, or buying things that are made according to environmentally ethical standards.

In addition to the well-established "reduce, reuse and recycle," shoppers are using their purchasing power for ethical consumerism.

Such an amalgamation of humanitarian aid and for-profit businesses is one example of "ethical consumerism."

Critics argue that the ability to affect structural change is limited in ethical consumerism.

Critics have also argued that the uneven distribution of wealth prevents consumerism, ethical or otherwise, from fulfilling its democratic potential.

The term ethical consumer also describes someone who practices ethical consumerism.

This gap is also shown within the market share for environmental goods, as ethical consumerism is still relatively low.

To provide consumers with information enabling product choice (ethical consumerism), that's easy, local and totally kerbside recyclable.

Friction between these two main methods has led to long term issues of ethical consumerism.