Customer loyalty - Large incumbent firms may have existing customers loyal to established products.

Options, like futures, are an established product, exchange traded and centrally cleared and used by professionals.

They are not a big issue in manufacturing companies with established products, customers and patents.

During German reconstruction, the company turned its attention back to its established products and expanding new production facilities.

A product line extension is the use of an established product's brand name for a new item in the same product category.

Typically, companies start their globalization efforts by removing expensive features from their established product, and attempt to sell these de-featured products in the developing world.

Image is important to them, and they favor established products that demonstrate success to their peers.

In response, the established Mexican products must be more heavily marketed to keep from losing ground.

Many products at the Consumer Electronics Show highlight the way companies are putting more emphasis on design to create new demand for established products.

Designed to copy established branded products.